The sign outside our shop says Bootyland: Sustainable Urban Fashion, and we’ve been using that as a tagline in our advertisements for years. But what exactly do we mean by “sustainable urban fashion”?
Sustainability has been the guiding principle of everything we do here at Bootyland for over ten years now. This is the definition we use:
Sustainable: A resource that meets present needs without compromising those of future generations.
Which is great – but we want you all to know how we translate this idea into action. One major way we practice sustainability is in our vendor and merchandise selection. We made this pie chart to illustrate how our current vendors fit into Bootyland’s sustainability categories.
As you can see, the majority of the companies we buy from use either Organic Fabrics (like cotton, bamboo and hemp) or other Eco-Friendly Materials (like sustainably harvested wood, natural rubber and non-toxic paints).
We are also committed to supporting local artisans and local economies. 12% of our vendors are local designers, crafters and artists who are producing their merchandise right here in the Pacific Northwest. We feel lucky to be able to showcase so many beautiful, handmade items in our store.
Recycled and Upcycled content is a growing part of our business – 9% of our current vendors are using recycled and upcycled materials.
Upcycling is a kind of recycling – designers take gently-used garments apart and use the materials to create something new. Flood Hats and Ricicli Clothing are two examples of designers using upcycled materials.
The final category is small but important. Living in Seattle means needing rain gear, but most raincoats and pants are made from vinyl (PVC).
Vinyl off-gasses toxic fumes, contains endocrine-disrupting chemicals, and is difficult to recycle, so we are excited to be able to offer PVC-free rain coats, pants, hats and mitts that are certified to be free of over 100 harmful chemicals. And they’re comfortable and cute! Our rainboots are also PVC-free and fully recyclable.
The Bootyland Crew scours the world looking for great products that fit our criteria. And we look at the manufacturing process as well as the materials, only purchasing from companies who treat their workers fairly. We practice sustainability in other ways too – all of the paper products we use are recycled, we use soy based inks in our printing, eco-friendly lighting in the store and we even clean up with green cleaning products. We want you to have an awesome time while you’re here, and be able to leave with a clear conscience.
So now you know what we mean by Sustainable. In my next post, I’ll talk about “urban fashion” and how you don’t have to sacrifice style to be eco-friendly.